Top 3 Monetization Blunders and How to Avoid Them

I’ve been blogging since 2008 but only decided to monetize my blog in mid 2009.

The decision came about by happenstance when I was contacted by a company to write a review about an educational card game for kids.

Whether you are contacted or you are the one to make the first move to monetize, here are some things you should know.

1. Don’t lie to your readers.

Readers can smell a liar a mile away. Be honest in your presentation of ads. If you are posting ads within the body of your text tell the truth, the whole truth and nothing but the truth.

You’re reputation is on the line here. If your readers learn that you’ve lied about an ad just to get them to buy or click through, you WILL LOOSE their trust and damage your credibility.

2. Don’t ignore your readers.

They will tell you what ads they like and which ones they dislike by the ads they click on.

Don’t randomly throw ads on your site. Doing this will frustrate your readers.

Become acquainted with your publisher dashboard and use the ‘reports’ feature to see what ads are clicked through most often. Those are the ads your readers are interested in.

Use that information to introduce additional but similar ads.

3. Don’t lose focus of your blogs mission just to make money.

Nobody likes a sellout. Don’t get me wrong…I’m not saying that you shouldn’t expand your mission. For example, if you started out as a recipe blogger sharing meal ideas and promoting cook books but later expanded your blog to offer information on the perfect chef kitchen by all means. There will be a greater commission if your readers buy an oven through your link than a cookbook.
The point I’m making is don’t let it be just about the money. It’s your passion for the mission of the blog that will keep you motivated and authentic for the long haul.

1. Do experiment with ad placement.

Where you place your ads are just as important as the kinds of ads you promote. Ads placed on the top half of your sidebar above the fold get more traffic than ads placed on the bottom half of the of your sidebar below the fold.

Ads within your post get more traffic than ads on your sidebar. Use this information to determine what should be placed where.

2. Do have a media kit available.

In the event that PR companies come knocking. A media kit is going to help you negotiate when it comes to offering advertisement outside of an affiliate network.

Logical Media

3. Do evaluate your affiliate network statistics.

Do this at least once a month but not more than once a week. This tip is especially geared toward SAHM Bloggers. It is so easy to become obsessed with checking stats. If you are checking stats daily or on the hour you will eventually burnout.

Whether you are a new blogger or a established one, monetizing your blog makes it a business. Every successful business has some sort of standards in place.

If you are considering monetizing take some time to write down your standards. They will be what will help you remain focused on your mission and your readers.

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