What Does It Mean to “Monetize” Your Blog?

According to Wikipedia, monetization is;

“the process of converting or establishing something into legal tender. It usually refers to the printing of banknotes by central banks, but things such as gold, diamonds and emeralds, and art can also be monetized. Even intrinsically worthless items can be made into money, as long as they are difficult to make or acquire. Monetization may also refer to exchanging securities for currency, selling a possession, charging for something that used to be free or making money on goods or services that were previously unprofitable.”

In terms of blogging we will focus on the latter part of the definition. If your like me, you started out your blog as a hobby and later monetized it. One of the ways that I monetized my blog was by pure luck. A company contacted me and wanted me to talk about their product and offered to pay me to do it. It was then that I realized I’d been promoting and endorsing companies the whole time. Only thing was I was just doing it for free.

If you have a blog and have or plan to mention any company




than you can earn income for doing so. There are tons of ways to get companies to pay you for the use of your blog advertising space, however, today I’ll only cover affiliate companies.

Affiliate companies work as a middle man between you and the tons of companies who market products or services. What the affiliate company does is negotiate and advertising price that each company will pay to see their advertisement displayed somewhere. In this case, that somewhere is on your blog. That ad will most times include some sort of banners or a text link.

You can read more about how the following affiliates work:

  1. Monetize Your Blog: Escalate Media 
  2. Monetize Your Blog: Logical Media
  3. Monetize Your Blog With Logical Media 

Once the rates are negotiated, the campaigns are offered through the affiliate and you as a publisher can in most cases choose which ads to place on your site. Monetizing your blog is not something to be feared but there are some things you should know before you get started. Take a look at my “Guide to Monetizing Your Blog” for a detailed tutorial on how to get started.

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